Those publishers aiming to work on Editorial Recommendations typically have many questions regarding these articles, the various Onsite Publisher Programs, and what they should be doing to have the most success possible within these programs. Among the most critical questions a publisher often has, and one that is important to answer fast, is the types of products they should be covering when writing for these programs. A publisher can indeed write about virtually anything an eCommerce platform sells on its site, and these days this can amount to, again, virtually anything.
However, there are many things a publisher can do to ensure the utmost amount of success when choosing the topics for an Editorial Recommendation to be sure it is published, to be sure shoppers see it, and to be sure it is as successful as possible once it is launched on an eCommerce platform’s Onsite Publishing Program. It could be published by a giant such as Amazon, Target, Walmart, or a smaller platform just getting started in the world of onsite publishing.
Appropriateness to the Publisher’s Voice
Typically, a publisher will spend time building up their voice from the moment they begin posting through the Onsite Publishing Program on an eCommerce platform. This is important because when choosing the types of products they will write about in an Editorial Recommendation, it is crucial a publisher not stray too far from the voice they have built and the audience they have started building for themselves. Every publisher should have at least some idea of the audience they are speaking to when writing. Knowing one’s audience is a vital first step to ensure you are successful, as it is necessary to be able to choose the right items and, in turn, get your audience to click on those items. After all, this is how you make money in the world of writing Editorial Recommendations.
For example, a knitter’s magazine would not suddenly write an Editorial Recommendation in which they would be reviewing arc welders! However, it goes much further. Many publishers have a broader base, and, in this case, they would be writing more general recommendations speaking to a more general base. It would be necessary for the publisher to keep their Editorial Recommendations more general in nature. While they could occasionally write a slightly more specialized review, it should be noted those seeking information on products within a niche topic would be less likely to trust the authority of those publishers writing on a broad range of topics and products.
Likewise, those who commit themselves to a niche topic and the products within a topic have the ability to make themselves an authoritative figure within a category. Individuals interested in products within a topic will trust what those publishers have to say more than they would trust publishers writing on a range of products.
It is easy for a publisher to set guidelines for themselves from the beginning, allowing them to know what they will be writing about and what kinds of products they will be setting out to tackle in their Editorial Recommendations, ensuring more clicks and more potential sales in the long run. From the outset, a publisher should know the type of audience they will be working with and various other factors. One of the things a publisher can and should consider is how large their team is and their operation scale. Being able to put out a larger amount of content often means a publisher has the ability to create more general content. However, a smaller operation can often perform better by focusing on a niche category instead, which means they will often want to focus more on a specific type of content and, therefore, a particular product type.
Also important to note is a publisher should consider their reputation as they set out to write Editorial Recommendations of products. New products are constantly being launched, and it is not always possible to tell which products will be successful and which will be duds. Placing a product without a history of satisfied customers into an Editorial Recommendation could be risky if the product does turn out to be a dud. Likewise, bad products, such as those with a large number of bad reviews or low ratings, should be avoided for the same reason. Placing them into Editorial Recommendations has the potential to harm a publisher’s reputation, not just when it comes to a single Editorial Recommendation but also with other Editorial Recommendations a publisher may write.
Appropriateness to the eCommerce Platform
Another of the many vital things for publishers to consider when choosing products for an Editorial Recommendation is the types of products an eCommerce platform would likely be associated with. While eCommerce platforms may sell various products, these platforms often do not boldly showcase these products front and center on their site. It is important to know what a platform does sell and what an eCommerce platform is comfortable with recommending to their customers.
Some examples of items a publisher may want to be careful of promoting in an Editorial Recommendation include adult-oriented products. It can sometimes be difficult to detect which products are adult in nature, especially in today’s day and age. For example, an everyday set of women’s underwear would typically not be considered “adult.” At the same time, the site may flag a set of lingerie intended for bedroom activities as adult in nature and, therefore, may not be as appropriate for an Editorial Recommendation. Likewise, political items may sometimes be considered inappropriate for Editorial Recommendations due to their highly controversial nature, as can religious items or any other items some individuals may consider offensive, such as those containing curse words.
Other items publishers may want to watch out for as they write an Editorial Recommendation are any making nutritional or medical claims. It can still be possible to write an Editorial Recommendation about a diet product, a nutritional supplement, or a health food. However, it is important to leave out any specific information making such claims and instead write a fact-based Editorial Recommendation about the product.
Finally, when writing an Editorial Recommendation, it is important to make note of any highly regulated products or terms. Among these are terms such as “organic,” as a product must be fully certified as organic before it can be labeled as such. Be certain a product actually is organic before making any comments identifying it as such, and even then, it may be wise not to mention this in an Editorial Recommendation unless it truly is necessary. This is one of those terms people are quite wary of, which can become highly controversial, especially with all the rules and regulations surrounding organic products. Another highly regulated term you should be careful of mentioning is alcohol. Alcoholic items are regulated on most eCommerce sites. It can be difficult to identify the legalities surrounding alcoholic sales, especially as these can vary depending on where an individual lives and an individual’s age. Be wary of how you discuss alcohol and writing about products containing alcohol.
Appropriateness to the Purchase Type
When choosing products for Editorial Recommendations, it can be a good idea to select products from categories leading to high volumes of sales. However, this is not always the case. For example, if a product has a high volume of sales, but the dollar amount of the product is on average quite low, as the case may be with paper towels, then it typically is not worth the time and effort to write an Editorial Recommendation on a product and then to go through the trouble of keeping an Editorial Recommendation updated regularly. There are still some ways to work with this, of course. Choosing larger sizes of these products with larger dollar amounts can still net a publisher a decent profit. For example, rather than selecting a four-pack of toilet paper, a publisher can do much better by writing an Editorial Recommendation using 24-packs of toilet paper.
There are many situations where low volume categories can be attractive as well. The product is not as common in these instances and may not get on average as many searches on the eCommerce website. However, people searching for those items on the platform may not know as much about the item either. This can lead to more individuals looking at the Editorial Recommendations posted on the site. Therefore, they will be drawn in by the educational content and will be more likely to click on the content’s links. Above all else, it should be noted low prices on items do not tend to make sense economically, regardless of the category an item is in. Even a large volume of clicks may not be enough to bring in enough money when you are only getting a small percentage of income from a product already at a low price. When choosing products, it tends to be best to select products of a higher price point.
Among the more notable things to remember when it comes to writing an Editorial Recommendation and choosing products is the importance of avoiding terms such as “cheapest” or putting together a list based on an item’s value. The primary reason for this is because when putting together this kind of Editorial Recommendation, the implication is a customer’s primary goal is to find the products with the lowest price. This also means the shopper will not typically be influenced by what is written in the Editorial Recommendation unless what they are able to find in the Editorial Recommendation is lower than any of the other items they see on the search results page.
Typically, it is easy to find products for an Editorial Recommendation you have chosen to write by simply heading to the search engine page of the eCommerce website you are going to be working with. Here, you can let the algorithm of the eCommerce platform itself guide you. After all, the eCommerce website itself knows what products customers want. Simply typing in the search terms you will be using for your own Editorial Recommendations can show you plenty of matching results and give you a good idea of what customers tend to buy. You can use the information and then begin to cut things down based on factors such as the product’s price, how it best matches the audience you are attempting to reach, and other various factors. All of this can be a great guide to help you come up with the best products for your Editorial Recommendations.
While it may seem a bit difficult to keep up with all of this at first, it becomes easier over time. Remembering one’s audience and what is important to them is vital. Afterwards, find out which products work best for you, especially when combined with the algorithm of the eCommerce website you are currently working on. By simply taking note of a few things, it may actually be simpler than you think to choose product types and the products themselves will fill out your Editorial Recommendations. This way you can craft successful articles to make you an authoritative figure, draw in an audience, and ensure your success.