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  • #755
    almondmike
    Participant

    I get it varies from category to category, but believe this is cannibalizing some of the organic traffic hitting my listing.

    #761
    Adam Thomas
    Participant

    When our ASINs are featured we are seeing real lift. Important to note some of it is straight from the editorial. Other lift comes from paid search becoming more profitable, especially when targeting competitor PDPs. So if you are featured, increase your paid spend across the product for the keywords surfacing the recommendations. Whether you use a Quartile or Teikametrics, they SHOULD understand this. Also, you probably already know more paid equates to better organic, so it creates a really nice net effect. The true dollar amount depends on search volume, price point, etc, but it is noticeable when we are featured vs our competitors.

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