There’s a lot to be learned about Editorial Recommendations and how they’ve evolved over the years, especially when looking at some of the older and more successful publications on the market. Among these is PC Mag, (full name being PC Magazine), which has been known as a trailblazer in the industry when it comes to reviews and tech news since first launching as a print publication in 1982.
It’s no understatement to say that PC Mag is one of those publications that has mastered the art of Editorial Recommendations. The magazine first began using them in print in their early days as a publication, and they have continued to use them to great effect over the years. Taking a look at how PC Mag has been able to use Editorial Recommendations, and what makes their Editorial Recommendations so effective, can be incredibly valuable to those who want to learn more about becoming an authority when writing these types of articles.
PC Mag – Recommendations Trailblazer
PC Mag first launched as a large print publication, offering their readers everything they needed to know about the tech industry. In the early days of computing, this was no easy undertaking. In 1982 when the magazine first launched, the tech industry was still an incredibly niche market and certainly didn’t have the mass appeal that it does today.
However, there were other things that made these early days of computing particularly interesting to consumers, and that made publications such as PC Mag and the Editorial Recommendations they offered so valuable to those with a tech interest. It can easily be said that 1986 launched a decade that could be called a Golden Age of technology. During this time, advances in tech were moving rapidly, with hardware being released at a fast pace and buyers shopping for rigs within months of purchasing their old ones.
Editorial Recommendations gave these tech-minded individuals the information they needed to ensure they were purchasing the correct item at this time, getting the best value for their money as well as the best products on the market. This is just one of the many things that led to PC Mag becoming a leading authority in the tech game.
Why It Works
PC Mag has always focused on providing their audience with reviews of the latest and greatest tech products, including both hardware and software or tech professionals. While they have moved from being a print publication to an online-only publication, their decades-long history stands behind them and continues to give them the authority they need so that people continue to trust the Editorial Recommendations they publish.
One of the things to note about making a transition to publishing Editorial Recommendations in a digital-only format rather than publishing them via print is that now they can be a large driver of revenue for publishers. PC Mag not only retains their audience with the reviews they publish but by leading their audience to various products with their Editorial Recommendations to generate clicks and get them to make purchases of the products they recommend. Because so many people already trust PC Mag due to their established authority, they can be sure to generate a large amount of revenue with a simple recommendation.
How to Keep it Going
At this time, while PC Mag has been sighted on the Amazon Onsite Associates Program, there is still plenty of room available for them to grow their platform. The company would do well to continue to publish more Editorial Recommendations, especially as they have such a strong voice in such a niche market. They have the potential to do as well as other e-tailers in similar markets such as Best Buy, Walmart, Target, and eBay if they would only establish themselves within the tech-based areas of the Amazon eCommerce platform.
It is easy to see that PC Mag has the authority they need to make a big splash if they will only begin to make use of their established voice. What is essential is that they do not squander the lead they have already established over the decades and that they take the opportunity now to make use of their brand and their authority.