Editorial Recommendations have varied shelf-lives
Publishers getting started in the world of Editorial Recommendations likely have many questions, from the guidelines surrounding these articles to what they should expect when they write an Editorial Recommendation. One of the biggest questions a publisher is likely to have when writing an article is how long they should expect an Editorial Recommendation to remain on an eCommerce site such as Amazon when they publish it through their Onsite Associates Program. One of the unique things about the programs used by Amazon and other major eCommerce companies is that there are no clear rules and regulations about how long these articles remain on their websites.
In fact, in the research that has been done regarding Editorial Recommendations, articles have been seen that go back years, with some of the earliest Editorial Recommendations currently online dating back to the earliest days of these programs. In other words, these programs are not in the habit of removing Editorial Recommendations, so publishers can expect their articles to remain online, which means there are many things they can expect, and in turn, many things they should consider when writing their articles for online consumption.
When writing Editorial Recommendations, one thing to consider is the importance of keeping content fresh and updated over time. This is important because publishers make their money from Editorial Recommendations through people clicking on the links in these articles and making purchases based on publishers’ recommendations. In this article, we’ll discuss the importance of keeping these articles updated over time, especially considering just how long they can last in the online atmosphere.
Editorial Recommendations Can Last
Editorial Recommendations have existed for a long time. Before the days of the internet, they existed in print publications as lists of recommendations that would appear every so often, showcasing hot new and trending items. However, once people were done looking at these lists of items, they were often forgotten about. That’s what makes the Editorial Recommendation of today so different from that of the past. Because it exists online and can be pulled up through a simple keyword search such as “best books for toddlers” or “best cat bed,” an Editorial Recommendation can exist for years online and still be seen by users.
Though some laws such as the “Right to Be Forgotten” law in Europe, this law applies only to private individuals, and individuals must apply to have their private information removed from the Internet. Therefore, information such as an Editorial Recommendation can remain online for years without being taken off the Internet, and users can still find the information. There is no telling how long an Editorial Recommendation may stay online at this point, and this is incredible news for the publishers who are writing these articles. So long as an Editorial Recommendation remains online, a publisher will continue having revenue coming in from these articles. Additionally, there is little risk to the publisher from having an Editorial Recommendation online, nor is there much risk to the seller, as all the information about the product is positive. The eCommerce site benefits as well from having this information online, making this a win-win for everyone all around.
Editorial Recommendations Can Age Quickly
As always, there are some downsides to the fact that an Editorial Recommendation can remain online for so long. One of the biggest issues with the fact that an Editorial Recommendation can stay online is that these articles tend to age, and in some cases, they can age much more quickly than a publisher might expect. In some cases, this comes down to a simple matter of changing tastes. This is especially true when publishers write Editorial Recommendations about trending topics such as “must-have” toys and similar items.
Think about the toys that were popular during the last holiday season, and now think about the toys that are popular right now. Trends in things such as toys or clothing can change quite quickly, making it difficult to write about certain types of items when attempting to write an Editorial Recommendation, especially if you want to write an article that will remain evergreen on an eCommerce site. In many instances, it may be best for a publisher to either stay away from certain topics, especially if they are attempting to write an Editorial Recommendation that will remain on a site for an extended period of time while still bringing in revenue. For example, instead of writing about the holiday season’s hottest toys, it may be a better idea to write about educational toys.
Another thing to consider when choosing items for an Editorial Recommendation is that products often go out of stock. Though you cannot anticipate this happening, it is always a good idea to go back and look over the items you have used for your Editorial Recommendations periodically. If you notice that a listing has gone dead, you can replace the item with another product that is in stock so that people will be able to click and make purchases. Additionally, it is important to note any issues that may arise with the products you have chosen in terms of details such as the reputation of the item. While a product may have had a solid review and reputation when you initially chose it, this can change. If you note that reviews have gone down or you have any other reason to believe that people will not purchase a product, this is another reason you may want to remove that item from your Editorial Recommendation and replace it with another item that will inspire people to click and make a purchase. This can all be done at any time after you have written an Editorial Recommendation, even if it has been months or years. It is a good idea to review your articles regularly so you can keep everything updated.
Editorial Recommendations Can Be Kept Fresh
It takes a lot of effort to write an Editorial Recommendation and get it put up, so you shouldn’t waste this effort. Be sure you are updating your articles because, after all, updating them regularly is a lot easier than starting from scratch every single time. As you do this, you should also be paying attention to details such as the performance of your Editorial Recommendations. Paying attention to your performance can allow you to catch any issues ahead of time and prevent declines in revenue that might be related to listings that have gone dead, problems with the reputation of products you are recommending, or general downward trends in the products you are recommending.
It is also important to pay attention to the keyword sets you are using. This will help get your articles in front of readers. Remember that the competition is fierce, both on Amazon and on other eCommerce websites. Remember likewise to also pay attention to your competitors. When you need to search for new products to resolve issues with items that have gone out of stock, please note that sometimes the easiest fix is searching for a replacement ASIN. This can help you resolve the issue easily to move on to your next Editorial Recommendation and keep working on your articles.
Sometimes things can be a bit more challenging, and you will need to start over with some new copy and new items. This can be a bit frustrating, but in the end, it is still an easier fix than starting over with an entirely new Editorial Recommendation. It is also a more cost-effective way to resolve the issue, so be sure that you are paying attention to the shortest and most efficient way to fix your problems as you note issues with your Editorial Recommendations.
Though it can sometimes be frustrating to notice problems arising with your older Editorial Recommendations, a publisher has no reason to abandon an older Editorial Recommendation and start from scratch. All an older article needs is a little bit of attention, and it can return to functioning as well as a brand new Editorial Recommendation, with the same relevancy and the ability to bring in the same amount of revenue. So long as you pay attention to what an Editorial Recommendation needs, it has the ability to continue functioning on an eCommerce platform for years to come. That is why a publisher needs to know how to write an Editorial Recommendation appropriately in the first place and, after that, how to give it the appropriate amount of care so it will be able to continue bringing in revenue. It can take a fair amount of time and effort to learn how to do it right, but with just a bit of effort, it can be much easier to learn how to maintain an Editorial Recommendation over time than to continually write new Editorial Recommendations for an eCommerce website.